Look to Small Business for Innovation

Why are disruptive innovations produced by small business, outsiders and entrepreneurs, rather than existing Market-leading companies?

Business expectations of market leaders view disruptive innovations as not profitable enough at first and that innovation takes scarce resources away from focus on the core product.

A disruptive process takes longer to develop and has greater risk than selling more of what a company already makes. Large business and market leaders can’t really embrace true disruption or accept that once deployed in the market, innovation has much faster adoption and will take the incumbents market share.

Market leaders publicize they want “innovation “ but in reality their structure, compensation plans and short term expectations don’t allow it. To truly create growth through innovation – find a small business whose business is innovation.

For more insights about creating innovation, market adoption and growth please contact Jdlong@silveroakleafinc.com or send an email through the web at  silveroakleafinc.com